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What is SEO?

SEO Services for Local Business Owners Explained

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So What Exactly is SEO?

Search Engine Optimization, commonly referred to as SEO, is the process of making specific changes (or optimizations) to web pages, videos, images and local listings in order for search engines to consider them as being more relevant for particular search terms.
Our SEO services help you receive maximum benefit from organic website traffic for your business. We have specific SEO services for the following areas:
  • Local SEO
  • Small Business SEO
  • Corporate SEO
  • Franchise SEO
We also back Our SEO services with the best SEO results guarantee in the Sarasota area and ALL of Southwest Florida.
Contact us today for a free consultation.

SEO Helps You Get Organic Traffic​

When someone uses a search engine to perform a search, the unpaid results that get displayed are known as organic search results. When using a desktop or laptop computer, there are usually 10 organic results shown on the first page.
If your website page is shown on page one of the search results then you will get more free, organic traffic coming to your web page.

Your Content Relevancy for the Keywords​

How relevant your page is for a targeted keyword phrase (what people are typing in when they search) is determined by each search engine’s algorithms. Each search engine considers a number of different factors when evaluating pages for relevancy. These are called ranking factors.

Search Engine Ranking Factors​

Ranking factors are individual characteristics about a specific page. These factors generally fall into 3 distinct categories:
  • On Page Visible Factors
  • On Page Invisible Factors
  • Off Page Factors
Google has 200 individual ranking factors. Here are some of the more well-known ones:
  • Page Load Speed
  • Keyword In Domain Name
  • Domain Registration Duration
  • Domain Age
  • Keyword In Title Tag
  • Keyword In Description Tag
  • Keyword In H1 Tag
  • Content Length
  • Keyword Density
  • Duplicate Content
  • Outbound Link Quality
  • SSL Certificate
  • Terms and Privacy Pages
For a complete list of Google’s ranking factors please see this excellent article from Backlinko on Google SEO Ranking Factors.

SEO Benefits

SEO has numerous benefits for your website. The biggest advantage of doing search engine optimization is better organic rankings. This means you get much more visibility. Here are some of the top benefits of a high-ranking web page:
  • Increased Website Traffic
  • Greater Perceived Credibility
  • Long Term Results

Keyword Phrases

As you may have guessed by now, a keyword or keyword phrase is the actual text people are typing into a search engine like Google to find what they are looking for.​
The whole point of SEO is to get more traffic to your website. However, the type of traffic you receive will greatly depend on the keywords you are targeting.
There are various types of traffic that could come to your website. The keywords you choose to target and rank for will possibly reflect one of these types of visitor. These visitors could be:
  • Browser / Researcher
  • Comparison Shopper
  • Authentic Client Prospect
When you get the right visitors coming to your website, you have the potential to sell more products and services and grow your business.
SEO sample page

Invisible Metadata Adjustments

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