Brand Identity

Every business needs a well-defined brand. Without one, it is the public who decide what a company’s brand is, whether you like it or not (this usually happens at the subconscious level).

Your brand is so much more than colors and a logo. A well-defined brand tells you what words to use in your marketing, what types of shapes you should use and so much more.

We have a very specific branding process that will guide you towards defining an amazing brand for your business.

Archetypes are used by many companies when defining their brand. For example, Nike’s “Just Do It” slogan is a classically represented Warrior archetype.

Coke Cola is a classic Preserver brand. The Presever archetype is about the “old days”, following traditions and keeping things as they have always been.

This is why, when Coke Cola released “New Coke” in the 1980’s, there was such an outrage amongst their most loyal customers. They had totally gone against the core of their brand.

If you're ready to create your memorable brand contact us today for a free consultation.